The four parenting funnels worth copying, the stages they use, and paste-ready AI Studio prompts for Caroline Cevallos.
The answer: build Caroline one page with three packages, and send every button to one 30-minute call.
Add three to five short questions before the calendar, then a confirmation page. That is six pages in total.
The very biggest parenting brands do not use this model. Positive Parenting Solutions sells a course from a free class. The three-package, book-a-call model lives with smaller coaches, so the top four below are the best examples of that model, not the biggest brands in parenting.
Ranked by how well each one fits what Caroline needs. Blue marks the call. I walked the pages and booking screens live on 4 Nov 2026.
Copy this: the exact order of the page, and three priced packages on one screen. This is the closest match to your brief. See the page
Copy this: even the $1,200 sales page sends buyers to the call, not to a checkout. It speaks to tired mums, like Caroline's audience, and its 14-day refund lowers the risk. See the page
Copy this: the "not sure which fits?" button under the packages. Her booking links use the same address style as our calendars, so this looks buildable in our platform. See the page
Copy this: the questions before the call. They make the call feel personal and tell the coach what she is walking into. These buyers can also pay without a call, so this is a mixed model. See the page
This takes the best move from each of the four. The right-hand column gives you the pipeline stages for the CRM.
| Stage | What happens | Taken from | Pipeline stage |
|---|---|---|---|
| 1 · Traffic | Ads, social and her email list all go to the packages page | All four | None yet |
| 2 · Packages page | She sees herself in the checklist, then sees three packages | Empower My Teen | None yet |
| 3 · Package page | One page for each package, every button goes to the call | Pocketful | None yet |
| 4 · Fit questions | Name, email, phone, then 3 to 5 quick questions | ImpactParents | New lead |
| 5 · Book the call | 30-minute calendar straight after the questions | Empower, Pocketful | Call booked |
| 6 · Confirmation | Short video from Caroline, what to expect, how to prepare | Our show-up process | Call booked |
| 7 · Discovery call | Caroline listens, recommends one package | All four | Call held |
| 8 · Payment | Payment link sent after the call | Pocketful | Won · or Not yet |
The names come from Caroline's own line. The market prices are what the four coaches charge. All three need her sign-off.
I recommend showing prices on the page. Empower My Teen and Parent Coach Connection both show their main package prices, and it should mean fewer poor-fit calls. If Caroline prefers, use "from" prices instead. This is my judgement, as none of the four publish conversion data.
Power offer line: Bespoke Me gives driven mums a [X-week] 1:1 plan to break free from guilt and survival mode and lead with love, presence and confidence, without [EFFORT REMOVED]. Book a call to see if it's the right fit.
If you've read every parenting book going, I bet you're not even using 1/10th of what they could do to bring calm back to your home.
Give me 59 seconds to show you how driven mums are breaking free from guilt and survival mode.
Driven mums can go from survival mode to calm and present in as little as [X weeks], without quitting their career, without another parenting book, without carrying the guilt.
Paste the master brief first, then each page prompt in order. Fill in the [BRACKETS] first, or the page will show them.
Build a coaching funnel for Bespoke Me Coaching, run by Caroline Cevallos. CORE MESSAGE, USE THESE WORDS: "I help driven mums break free from guilt & survival mode so they can lead a life with love, presence and confidence to in turn leave a legacy worth passing on." AUDIENCE: Driven mums who are stuck in guilt and survival mode. They are capable and they care deeply. They want to handle parenting issues as they come up and live a happier life. GOAL OF EVERY PAGE: Get her to book a free 30-minute discovery call. Use one button message only: "Book your free call". Every button goes to /book. VOICE: Warm, direct, calm. Plain English. Short sentences. UK spelling. Talk to her as "you". Never blame or shame her. RULES: - No em dashes or en dashes anywhere. - Do not invent testimonials, client numbers, results, credentials or awards. - Where proof is missing, leave a clearly marked placeholder. - Mobile first. Check every page at phone width. - Use real editable page blocks, not one block of custom code. BRAND: - Logo: [LOGO FILE] - Colours: [BRAND COLOURS] - Fonts: [BRAND FONTS] - Photo of Caroline: [PHOTO] Confirm you have this, then wait for the first page.
Build the main page in this exact section order: 1. HERO. Headline: "Give me 59 seconds to show you how driven mums are breaking free from guilt and survival mode." Place [59-SECOND VIDEO FROM CAROLINE] under it, then the button. 2. IS THIS YOU? A checklist of six feelings: guilt about never doing enough, running on survival mode, snapping and regretting it, doing it all and feeling absent, parenting issues she cannot solve alone, wanting more presence with her children. Then the button. 3. WHAT CHANGES. Six plain outcomes built on love, presence and confidence, ending with a legacy worth passing on. Do not promise exact results. 4. HOW IT WORKS. Four steps: Book your free call. Tell Caroline what is going on. Get a clear recommendation. Start your package. 5. THREE PACKAGES. Three cards side by side, stacking on mobile. Mark the middle card "Most chosen" only if Caroline confirms this. - The Reset: [PRICE], 3 sessions, for one issue that needs sorting now. - The Presence Programme: [PRICE], 12 weeks, weekly 1:1 sessions with support between calls. - The Legacy Journey: [PRICE], 6 months, for deeper work on long-running patterns. Each card links to its own page. Under the cards add: "Not sure which fits? Book a free call and Caroline will help you choose." 6. MEET CAROLINE. [BIO] and [PHOTO]. 7. WHAT MUMS SAY. Space for [REAL TESTIMONIALS], leave hidden until supplied. 8. FAQ. How does the call work? Is it really free? What if I am not sure which package I need? Is coaching the same as therapy? Answer the last one clearly: coaching is not therapy. [REFUND TERMS] 9. FINAL BUTTON with the core message above it.
Build one page for each package, using the same layout. Create /reset, /presence and /legacy. Section order: 1. HERO. Package name, one line on who it is for, the button. 2. YOU ARE IN THE RIGHT PLACE IF. Five bullets for this package. 3. WHY THIS MATTERS NOW. A short, kind paragraph on the cost of staying in survival mode. 4. WHAT WE WORK ON. A list of the session themes: [SESSION THEMES]. 5. WHAT YOU GET. Sessions, length, support between calls, tools: [INCLUSIONS]. 6. YOUR INVESTMENT. [PRICE] and [PAYMENT PLAN]. Add [REFUND TERMS] if Caroline offers one. 7. MEET CAROLINE. Short version of [BIO]. 8. FAQ. Three questions about time, fit and cost. 9. FINAL BUTTON. Do not add a checkout to these pages. Every button goes to /book so Caroline speaks to each mum first. The Reset: 3 sessions, one issue. The Presence Programme: 12 weeks, weekly sessions. The Legacy Journey: 6 months, deeper work and check-ins after the sessions end.
Build the booking page. Headline: "Book your free 30-minute call with Caroline" Subline: "Answer a few quick questions so Caroline can get ready for you." Form fields: 1. First name, surname, email, mobile number 2. How old are your children? 3. What feels hardest right now? Options: Guilt, Survival mode, Behaviour at home, Connection with my children, Confidence as a mum, Something else 4. How long has this been going on? 5. Which package interests you most? Options: The Reset, The Presence Programme, The Legacy Journey, Not sure yet 6. What would you love to be different in 90 days? After the form, show the 30-minute calendar on the same step. After booking, send her to /confirmed. Save the answers on the contact record. Tag the contact with the package she picked. No menu on this page.
Build the confirmation page. No menu. 1. Headline: "You're booked in. Here's what to do next." 2. Place [SHORT VIDEO FROM CAROLINE] where she welcomes her and explains the call. 3. Three steps: Add the call to your calendar. Find a quiet 30 minutes. Think about the one thing you most want to change. 4. WHAT HAPPENS ON THE CALL. She listens, you talk it through, she recommends the best next step. There is no obligation to buy. 5. Space for [REAL TESTIMONIALS], leave hidden until supplied. 6. Short line on who to contact if she needs to move the call: [CONTACT DETAILS].